Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Stream NBC 5 for free, 24/7, wherever you are. Streaming ...

Streaming services surpassed both cable and network television in total viewership among people in the U.S. for the first time in May, according to a new report from Nielsen. Last month, streaming ...

According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched.

Add Yahoo as a preferred source to see more of our stories on Google. For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a Nielsen ...

Now that Nielsen is providing competitive multi-platform primetime data to its subscribers via its Streaming Content Ratings, the broadcast networks are getting a much clearer view of how their shows’ ...

The consumer shift to digitally delivered video content has now been sealed, based on the May 2025 edition of The Gauge, Nielsen’s monthly report measuring total television usage by platform. As ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third ...

In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily ...

Nielsen’s "Gauge" report for May showed that TV viewership through streaming overtook broadcast and cable combined, a new milestone in the U.S. media sector. "Streaming reached a historic milestone in ...